I’m Christina, and I’m a self-proclaimed brand geek with big-brand experience and a passion for working with founders and business leaders to build their vision. I have over 15 years of experience working in beauty, wellness, fashion, retail and CPG.
As a Wieden+Kennedy and American Apparel alum, I sharpened my teeth in fast-paced creative environments and have worked with Fortune 500 companies including Target, Nike and Levi’s. I was previously the VP of Marketing at Hourglass Cosmetics, where I helped grow the company 200% and managed 7+ cross-functional departments.
Raised in a multicultural and bilingual environment, I learned to become a cultural bridge from a young age and discovered the universal language of fashion and beauty as a teen in Tokyo.
I believe that businesses thrive when you bring clarity to complex matters, and that improving internal communication helps you build better relationships with your customers.
Today, I work with global business leaders and entrepreneurs of premium wellness, personal care and food & beverage brands, empowering them to scale by streamling and simplifying.
If you’re a leader looking to build something big, I’d love to learn more about your vision!