How to Create Momentum When You’re on a Mission

I recently found myself at a juncture that I hadn’t anticipated, which impacted something very important to me.

For the following several weeks, I was consumed in addressing this matter, desperate - or moreover passionately searching - campaigning for a solution that aligned with my values.

Surely you know the feeling.
When you become engrossed in the cause.
When you can’t stop talking about the details and nuances - that may elicit eye rolls.
When you find yourself tirelessly investing time into promoting and preaching why this “thing” is so important.

Building a successful beauty brand is no different.
But it isn’t simply a matter of being passionate.

When you’re on a mission, there’s a bit of a recipe that creates momentum.
Without making it overly complicated, here are the primary ingredients to create momentum when you’re on a mission.

-Identifying a foundational set of values.

-Understand the elements that hit a nerve with your audience as well.

-Align yourself with the right strategic partners.

-Amplify your “cause.”

-Have an action plan.

What are you on a mission for?

Let me know if I can help support your cause. Drop me a line.